

This slide-in CTA offers a free resource that is directly related to the topic of the article it appears on. The marketing kit offers an out-of-the-box solution for those who may not know where to start. It’s unobtrusive and comes in midway through the article, not only prompting readers to “download now” but offering a useful and free resource. This slide-in CTA found in an article discussing marketing intelligence, demonstrates how a well-placed CTA can improve user experience. One of the perks of using HubSpot is the wealth of free resources they offer.


The above types of CTAs all serve a designated purpose, but keep in mind the language they use can vary. However, each marketing campaign might have a different action for the audience to carry out because there are several tactics you can use to guide your audience in their journey.īelow are a few examples of the types of CTA button copy you might use in marketing: Ultimately, the goal of any marketing campaign is to guide your audience in the buyer's journey so they eventually make a purchase. As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.
